Meaningful Work: Work which makes a difference. In addition to making commercial sense, we work on Ayurveda, focus on its efficacy, and take its story to global markets. Come join us to take one of India's most powerful ideas, to make humanity healthier and happier globally!
One of the best teams in the industry, in all digital skills: Analytics, Attribution, Digital Marketing, Design, Content, Copywriting, Video and of course Ayurvedic Research, as evident in the endorsements from industry leaders mentioned on our homepage.
Learn how to build brands and a true D2C company where all customers transact on your own site: This isn't easy but is highly lucrative in the long run.
We are investing significantly and actively in Ayurvedic Research across skincare, foods, supplements, and preliminary digital diagnostic technologies. We would like to see a future where the word efficacy becomes synonymous with Ayurveda.
We have built 2 skincare brands, and 1 food brand, with more coming, which now have more than 400,000 customers globally in over 20 countries, with a combined revenue run rate of over INR 150 Crore. We have used very little capital to get here. There are only a handful of D2C companies which can claim to have built brands in so many countries/have such global reach. We are even prouder about the fact that even though we have raised 10 Million USD of capital, we used less than 3 Million USD of capital to get to our current stage!
We are looking for the best of the best, it's just very tough to make a D2C or any digital FMCG/skincare play work without the highest end of talent. And then we are looking to back them and work with them to remove any obstacles that might come in their way. We can accomodate many differences in people, in a wide variety of situations, but expect to showcase deep diligence, hard work and dedication if you join, we get rapidly anxious if we don’t see diligence as a core character in people.
Failure is okay in the short term, and if demonstrably because of factors outside of your control even in the long run, but the lack of diligence, focus, sincerity is not okay in any run. We believe in Talent Density as inspired by Netflix, so we work hard to remove anything that comes in the way of our work environment being diligent, focused and productive. That includes people, who our larger group believe, are not being their diligent best at work.
This is not a bean bag company, nor a table tennis company, nor a fooz ball company, maybe we are a meditation company, but if the meditation is thought through enough to make you more productive :-) We love all these things bean bags, table tennis and some of us maybe even fooz balls, but not at work, we are quite old school that way, we believe focus is the number one thing at work, we believe in silence, we believe diligence, creativity and debate. We believe in everything that can lead to more meaningful outcomes for all our stakeholders which includes customers, employees, partners, vendors, investors and more people that we couldn’t pen down. But we believe that in order to be able to serve them all extreme focus, dedication, diligence and commitment is required
If you have an identifiable personal situation we will work with you as much as possible to make sure we help you get through it. No one can easily feel happy without constructively trying to help someone genuinely aggrieved. We have worked with team members through every situation which includes medical illnesses, family medical issues, just a personal need to take time off to study for an exam, or sabbatical to figure life out. Everything is possible as long as you communicate efficiently, openly, honestly and give due notice/timely information for us to be able to make arrangements. Of course the more committed you are to the company and the more you drive its growth, the more you will be able to get from this experience on all counts, but the key message here being, we are flexible for meaningful causes.
When we sign contracts, put down policies in writing, we like to go by the written word. The written word can be debated and changed if new facts, circumstances have emerged, but till such change/amendment is agreed in writing, we like to operate within the agreed constructs penned down earlier. We also have the courage to enforce our contracts on all fronts and actively do. We feel it's sad that in many work cultures, contracts don’t mean enough, and without those meaning enough it's tough to have an orderly system of making things work.
We love and encourage diversity, and absolutely respect all genders, language, religions, nationalities, sexual preferences & economic backgrounds. We encourage people to speak in their language of comfort in meetings, as long as all others in that particular meeting can understand them. So, for example, one needn't be super articulate in English (with the exception of certain roles).
For decisions required to be taken analytically: In God we trust, all others must bring data.
We deeply endorse trying to be accurate and factual and make facts the basis of conversations when possible. We believe deeply in meaningful gratitude and it’s a central part of our culture.
" Transformative is taking Ayurveda directly to consumers all over the world, thanks to their prowess in digital marketing - particularly in one of the world’s toughest, most competitive ecommerce markets. Their detailed work in areas such as powerful attribution models, customer acquisition analytics and conversion optimization is indeed something to reckon with."
- Peyush Bansal, C.E.O. and Founder at Lenskart
" Building a D2C business i.e acquiring customers directly in some of the most competitive markets in the world on their own website, without using any external partners or platforms and with a low burn rate, is indeed commendable. With a particularly robust Digital Marketing practice, as well as multi-country compliance, interesting content and unique/distinct brands, Transformative weaves a myriad of verticals together quite successfully."
- Aman Gupta, Co-Founder and CMO at boAt
" A global company from day-1, Transformative has created an exemplary cross-continental business, now operating in 3 continents, through their detail-specific and data-driven approach. Their thorough command over digital marketing platforms such as Facebook has really built digital distribution/ customer acquisition as one of their core strengths in addition to a unique set of products and effective content marketing. "
- Dhruv Vohra, Director at Facebook