Ajara, which means “ageless” in Sanskrit, offers a sensorial personal care experience inspired by Ayurveda. Thoughtfully handcrafted with pure, safe, recognizable ingredients (many of which can be found in your own kitchen), Ajara ensures unique, specific skin care for your skin type and Dosha. Using pure ingredients – organic, when possible, wildcrafted when not – Ajara embodies the idea of clean beauty. It steers clear from using harsh chemicals. With a portfolio including serums, cleansers, scrubs, creams and toners, Ajara is ideal for those seeking natural skincare in modern formats.