The word Ayuttva finds its genesis in “Ayu” = Life and “Tattva” = Element, referring to the 5 elements of Ayurveda – Air, Water, Fire, Wind and Space. The right balance of these elements results in optimal physical and mental health.

We are on a mission of taking time-tested principles of Ayurveda and uniting them with the best that modern science has to offer. To accomplish this, we have built a world class product research and development team, in-house. The team consists of food scientists, Ayurvedic practitioners, PhDs and formulators. In addition to this, we have reputable medical practitioners on our advisory team. Our product development process is thorough, rigorous and slow. Ayurvedic practitioners and medical consultants provide detailed guidance to our formulators to develop a formulation which is just right. Then our in-house R&D team of expert food scientists develops the end-products in the appropriate format.

That’s not all. We test each product at multiple stages of production for safety and quality parameters. Complete batches are rejected if they are unable to meet our standards.

The majority of our products are clinically tested to deliver results. In cases where that is not possible, we use clinically researched ingredients.

Our products have an average development time of 520 days. That is 1.5 years. That’s how much we believe in research and gathering strong evidence to back our product promise.

And why do we do all this?

So, we may present to you, the future of wellness, rooted in ingredients of our collective ancient past, backed by modern science.